http://www.dingoyouknow.com Dingo Sun, 17 Feb 2013 19:08:51 +0000 http://www.dingoyouknow.com en http://www.dingoyouknow.com/Kobalt-Tools http://www.dingoyouknow.com/following/dingoyouknow.com/Kobalt-Tools Sun, 17 Feb 2013 19:08:51 +0000 Dingo 211330 Kobalt tools may not have the rich history of its competitors, but it definitely has the build and features of a quality product. For this new Lowe's brand, we wanted to highlight their quality, and their feel. A feel so great, you can't put 'em down. We developed a new look for the brand's tools, shot like sports cars, that would inspire tool envy. We built a site that allowed you to explore these cool tools up close and personal. Lead Art Director <img src="http://payload.cargocollective.com/1/0/18337/211330/kobalt_loader_1.jpg" width="640" height="381" width_o="700" height_o="417" src_o="http://payload.cargocollective.com/1/0/18337/211330/kobalt_loader_1_o.jpg" data-mid="932661" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/18337/211330/kobalt_home_2.jpg" width="640" height="380" width_o="700" height_o="416" src_o="http://payload.cargocollective.com/1/0/18337/211330/kobalt_home_2_o.jpg" data-mid="978566" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/18337/211330/kobalt_selector_1.jpg" width="640" height="381" width_o="700" height_o="417" src_o="http://payload.cargocollective.com/1/0/18337/211330/kobalt_selector_1_o.jpg" data-mid="932664" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/18337/211330/kobalt_tooldetail_1.jpg" width="640" height="381" width_o="700" height_o="417" src_o="http://payload.cargocollective.com/1/0/18337/211330/kobalt_tooldetail_1_o.jpg" data-mid="932671" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/18337/211330/kobalt_feature_1.jpg" width="640" height="381" width_o="700" height_o="417" src_o="http://payload.cargocollective.com/1/0/18337/211330/kobalt_feature_1_o.jpg" data-mid="932673" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/18337/211330/kobalt_calendar_1.jpg" width="640" height="381" width_o="700" height_o="417" src_o="http://payload.cargocollective.com/1/0/18337/211330/kobalt_calendar_1_o.jpg" data-mid="932674" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/18337/211330/kobalt_toolbox_1.jpg" width="640" height="381" width_o="700" height_o="417" src_o="http://payload.cargocollective.com/1/0/18337/211330/kobalt_toolbox_1_o.jpg" data-mid="932675" border="0" align="left"/> Under the Hood In order to capitalize on the Lowe's NASCAR audience, we concepted an interactive Kobalt garage where users could test their knowledge with the Lowe's pit crew chief, Chad Knaus. <img src="http://payload.cargocollective.com/1/0/18337/211330/kobalt_pitroad1.jpg" width="640" height="480" width_o="700" height_o="525" src_o="http://payload.cargocollective.com/1/0/18337/211330/kobalt_pitroad1_o.jpg" data-mid="938639" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/18337/211330/kobalt_pitroad4.jpg" width="640" height="480" width_o="700" height_o="525" src_o="http://payload.cargocollective.com/1/0/18337/211330/kobalt_pitroad4_o.jpg" data-mid="979545" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/18337/211330/kobalt_pitroad2.jpg" width="640" height="480" width_o="700" height_o="525" src_o="http://payload.cargocollective.com/1/0/18337/211330/kobalt_pitroad2_o.jpg" data-mid="938640" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/18337/211330/kobalt_pitroad3_1.jpg" width="640" height="480" width_o="700" height_o="525" src_o="http://payload.cargocollective.com/1/0/18337/211330/kobalt_pitroad3_1_o.jpg" data-mid="978516" border="0" align="left"/> .project_thumb{display:none;} Kobalt tools may not have the rich history of its competitors, but it definitely has the build and features of a quality product. For this new Lowe's brand, we... http://www.dingoyouknow.com/Frosted-Mini-Wheats-Social-Campaign http://www.dingoyouknow.com/following/dingoyouknow.com/Frosted-Mini-Wheats-Social-Campaign Tue, 12 Feb 2013 16:05:35 +0000 Dingo 4826430 Frosted Mini Wheats was looking for a social engagement program that would raise its profile among an adult target market. We came up with a campaign that set the brand’s ‘spoke-biscuit’, Mini, off on self-made adventures with the attempt to show he is a big breakfast in a little biscuit. The in-house team developed three animated videos in the quirky and adult cartoon style, which would play out on Frosted Mini Wheat’s Facebook and Youtube channel. Bonus: some people thought we were high. Associate Creative Director / Creative Lead Vroom Vroom Wheatzilla Blown Away Frosted Mini Wheats was looking for a social engagement program that would raise its profile among an adult target market. We came up with a campaign that set the... http://www.dingoyouknow.com/McDonald-s-Mobile-Website http://www.dingoyouknow.com/following/dingoyouknow.com/McDonald-s-Mobile-Website Wed, 11 Apr 2012 21:32:01 +0000 Dingo 2442204 Extending the McDonalds brand to a mobile device, we knew it also had to deliver on consumer need. Rather than being a being a dotcom "lite" version of the site, we developed the mobile site to take advantage platform-specific consumer behavior while building upon the online equity we earned through the desktop experience. Associate Creative Director / Design Lead <img src="http://payload7.cargocollective.com/1/0/18337/2442204/McD_mobile_640.jpg" width="640" height="306" width_o="2048" height_o="980" src_o="http://payload7.cargocollective.com/1/0/18337/2442204/McD_mobile_o.jpg" data-mid="14978489" border="0" align="left"/> Click HERE to enlarge. Extending the McDonalds brand to a mobile device, we knew it also had to deliver on consumer need. Rather than being a being a dotcom "lite" version of the site, we... http://www.dingoyouknow.com/Skittles-Global-Facebook-Page http://www.dingoyouknow.com/following/dingoyouknow.com/Skittles-Global-Facebook-Page Fri, 02 Mar 2012 16:10:30 +0000 Dingo 2443588 Skittles needed a Facebook overhaul that took advantage of its unique personality and also offered a place where consumers could be active participants in the brand. Consequently, we proposed a strategy for Skittles that let users interact with the rainbow with varying levels of engagement. With a modular design, we were able to create different experiences in an efficient manner to let users explore, taunt, upload, and taste the Rainbow. The Wizard ain't got nothin' on this. Assocate Creative Director / IA / Design Lead <img src="http://payload7.cargocollective.com/1/0/18337/2443588/skittles3_640.png" width="640" height="958" width_o="1183" height_o="1770" src_o="http://payload7.cargocollective.com/1/0/18337/2443588/skittles3_o.png" data-mid="12312790" border="0" align="left"/> Skittles needed a Facebook overhaul that took advantage of its unique personality and also offered a place where consumers could be active participants in the... http://www.dingoyouknow.com/Simply-Wholesome http://www.dingoyouknow.com/following/dingoyouknow.com/Simply-Wholesome Mon, 19 Dec 2011 12:13:39 +0000 Dingo 2442291 In this campaign, we created a wholesome, happy world that reflects the better-for-you breakfast choices that McDonald's offers. Users are invited to explore each product through illustrated metaphors that embody the simple goodness of the brand. Who wouldn't want to live in this world? Associate Creative Director <img src="http://payload7.cargocollective.com/1/0/18337/2442291/Landing1_640.png" width="640" height="465" width_o="1100" height_o="800" src_o="http://payload7.cargocollective.com/1/0/18337/2442291/Landing1_o.png" data-mid="12306508" border="0" align="left"/> <img src="http://payload7.cargocollective.com/1/0/18337/2442291/Landing2_640.png" width="640" height="465" width_o="1100" height_o="800" src_o="http://payload7.cargocollective.com/1/0/18337/2442291/Landing2_o.png" data-mid="12306516" border="0" align="left"/> <img src="http://payload7.cargocollective.com/1/0/18337/2442291/Landing3_640.png" width="640" height="465" width_o="1100" height_o="800" src_o="http://payload7.cargocollective.com/1/0/18337/2442291/Landing3_o.png" data-mid="12306525" border="0" align="left"/> <img src="http://payload7.cargocollective.com/1/0/18337/2442291/Landing4_640.png" width="640" height="465" width_o="1100" height_o="800" src_o="http://payload7.cargocollective.com/1/0/18337/2442291/Landing4_o.png" data-mid="12306531" border="0" align="left"/> <img src="http://payload7.cargocollective.com/1/0/18337/2442291/Landing5_640.png" width="640" height="465" width_o="1100" height_o="800" src_o="http://payload7.cargocollective.com/1/0/18337/2442291/Landing5_o.png" data-mid="12306535" border="0" align="left"/> <img src="http://payload7.cargocollective.com/1/0/18337/2442291/160x600_640.png" width="640" height="382" width_o="1009" height_o="602" src_o="http://payload7.cargocollective.com/1/0/18337/2442291/160x600_o.png" data-mid="12308716" border="0" align="left"/> <img src="http://payload7.cargocollective.com/1/0/18337/2442291/300x250_6_640.png" width="640" height="354" width_o="939" height_o="520" src_o="http://payload7.cargocollective.com/1/0/18337/2442291/300x250_6_o.png" data-mid="12308723" border="0" align="left"/> In this campaign, we created a wholesome, happy world that reflects the better-for-you breakfast choices that McDonald's offers. Users are invited to explore each... http://www.dingoyouknow.com/Friesday http://www.dingoyouknow.com/following/dingoyouknow.com/Friesday Sun, 11 Dec 2011 22:42:07 +0000 Dingo 2442308 "Want fries with that" has become part of popular culture and we wanted to own that by celebrating the idea as only McDonald's can. We proposed a program that would usher in a positive use of the phrase while providing a way to showcase all the different kinds of media associated with it. Every Friday would be declared "Friesday" with the first one kicking off with worldwide events on 11/11/11 at 11:11. Think of it as the New Years of celebration of fries. Associate Creative Director / Design Lead Creative Directors: Alistair Robertson and Alex Braxton <img src="http://payload7.cargocollective.com/1/0/18337/2442308/Fries2_640.png" width="640" height="450" width_o="1280" height_o="900" src_o="http://payload7.cargocollective.com/1/0/18337/2442308/Fries2_o.png" data-mid="12307295" border="0" align="left"/> <img src="http://payload7.cargocollective.com/1/0/18337/2442308/Fries3_640.png" width="640" height="450" width_o="1280" height_o="900" src_o="http://payload7.cargocollective.com/1/0/18337/2442308/Fries3_o.png" data-mid="12307300" border="0" align="left"/> "Want fries with that" has become part of popular culture and we wanted to own that by celebrating the idea as only McDonald's can. We proposed a program that would... http://www.dingoyouknow.com/Monopoly-at-McDonald-s http://www.dingoyouknow.com/following/dingoyouknow.com/Monopoly-at-McDonald-s Fri, 14 Oct 2011 00:00:15 +0000 Dingo 2147627 It's no secret when Monopoly comes back to McDonald's. In fact, it's the biggest sales period of the year. The problem is that there's a perception that people just don't win in the game, and we wanted to put those feelings to rest. To do so, we created a site that pulls out major themes of the conversation about Monopoly at McDonald's in the social space. Each word in the visualization is then mapped to sharable content about the game. In addition, on Facebbook we created a virtual dashboard that features current play data to showcase the excitement (and reality) of winning. Play on, player. Associate Creative Director <img src="http://payload.cargocollective.com/1/0/18337/2147627/monop0_640.png" width="640" height="465" width_o="1100" height_o="800" src_o="http://payload.cargocollective.com/1/0/18337/2147627/monop0_o.png" data-mid="10716883" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/18337/2147627/monop1_640.png" width="640" height="465" width_o="1100" height_o="800" src_o="http://payload.cargocollective.com/1/0/18337/2147627/monop1_o.png" data-mid="10716886" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/18337/2147627/monop2_640.png" width="640" height="465" width_o="1100" height_o="800" src_o="http://payload.cargocollective.com/1/0/18337/2147627/monop2_o.png" data-mid="10716890" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/18337/2147627/monop3_640.png" width="640" height="911" width_o="1050" height_o="1494" src_o="http://payload.cargocollective.com/1/0/18337/2147627/monop3_o.png" data-mid="10717539" border="0" align="left"/> It's no secret when Monopoly comes back to McDonald's. In fact, it's the biggest sales period of the year. The problem is that there's a perception that people just... http://www.dingoyouknow.com/Burgers-Rule http://www.dingoyouknow.com/following/dingoyouknow.com/Burgers-Rule Wed, 11 May 2011 20:18:45 +0000 Dingo 1432150 McDonald’s is obviously synonymous with burgers. Hell, they were built on burgers. But this campaign is the first time McDonald's has advertised burgers as an overarching category, rather than individual products. With the digital portion of the campaign, we wanted to create a permanent online destination on McDonalds.com where consumers would be presented with a comprehensive burger experience. Not only can they dive into the obnoxiously beautiful burger shots, they’re able to download electronic gifts that any burger lover would enjoy. We see this as an evolving platform to showcase new products, promotions, appreciated content, and overall burger goodness. Think of it as your one-stop burger paradise. Associate Creative Director <img src="http://payload.cargocollective.com/1/0/18337/1432150/burgers1.jpg" width="640" height="522" width_o="700" height_o="571" src_o="http://payload.cargocollective.com/1/0/18337/1432150/burgers1_o.jpg" data-mid="6979011" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/18337/1432150/burgers2.jpg" width="640" height="485" width_o="700" height_o="531" src_o="http://payload.cargocollective.com/1/0/18337/1432150/burgers2_o.jpg" data-mid="6979012" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/18337/1432150/burgers3.jpg" width="640" height="485" width_o="700" height_o="531" src_o="http://payload.cargocollective.com/1/0/18337/1432150/burgers3_o.jpg" data-mid="6979013" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/18337/1432150/burger3_640.png" width="640" height="585" width_o="670" height_o="612" src_o="http://payload.cargocollective.com/1/0/18337/1432150/burger3_o.png" data-mid="10710287" border="0" align="left"/> Digital Downloads We created a series of downloadable propaganda posters as digital gifts for those confident souls who want to show off who's boss in burger diplomacy. <img src="http://payload.cargocollective.com/1/0/18337/1432150/burger_power.jpg" width="360" height="540" width_o="360" height_o="540" src_o="http://payload.cargocollective.com/1/0/18337/1432150/burger_power_o.jpg" data-mid="6979021" border="0" align="left"/> .project_thumb{display:none;} McDonald’s is obviously synonymous with burgers. Hell, they were built on burgers. But this campaign is the first time McDonald's has advertised burgers as an... http://www.dingoyouknow.com/Campbell-s-Kitchens http://www.dingoyouknow.com/following/dingoyouknow.com/Campbell-s-Kitchens Tue, 10 May 2011 16:45:47 +0000 Dingo 593869 Campbell's Soup is as part of Americana as apple pie, but did you know about Campbell's Kitchens? Didn't think so. The Campbell's Kitchen branding was muddled and unfocused. With this moodboard we wanted to express an image that was modern and assured with a bit of humanity. It's Campbell's in a whole new light. Associate Creative Director / Design Lead Flavorboard <img src="http://payload.cargocollective.com/1/0/18337/593869/campbellsmood_640.jpg" width="640" height="109" width_o="2048" height_o="349" src_o="http://payload.cargocollective.com/1/0/18337/593869/campbellsmood_o.jpg" data-mid="10826544" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/18337/593869/cambells_moodmag.jpg" width="640" height="389" width_o="640" height_o="389" src_o="http://payload.cargocollective.com/1/0/18337/593869/cambells_moodmag_o.jpg" data-mid="10826551" border="0" align="left"/> Design Translation <img src="http://payload.cargocollective.com/1/0/18337/593869/cambell1_640.jpg" width="640" height="390" width_o="1259" height_o="768" src_o="http://payload.cargocollective.com/1/0/18337/593869/cambell1_o.jpg" data-mid="10826118" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/18337/593869/campbell2_640.jpg" width="640" height="390" width_o="1259" height_o="768" src_o="http://payload.cargocollective.com/1/0/18337/593869/campbell2_o.jpg" data-mid="10826125" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/18337/593869/campbell3_640.jpg" width="640" height="390" width_o="1259" height_o="768" src_o="http://payload.cargocollective.com/1/0/18337/593869/campbell3_o.jpg" data-mid="10826129" border="0" align="left"/> .project_thumb{display:none;} Campbell's Soup is as part of Americana as apple pie, but did you know about Campbell's Kitchens? Didn't think so. The Campbell's Kitchen branding was muddled and... http://www.dingoyouknow.com/The-Legends-of-McRib http://www.dingoyouknow.com/following/dingoyouknow.com/The-Legends-of-McRib Tue, 10 May 2011 13:17:31 +0000 Dingo 1418944 The legend is back and we're the ones who did it! For the first time since 1994, McDonald's launched the beloved McRib sandwich on a national scale. In just four short weeks we developed a campaign that elevated McRib fanaticism to levels never before seen. We did this by building a robust platform to showcase and acknowledge the passion of McRib fans across the country, a motion comic trailer introducing the epic tone of the campaign, an immersive iAd testing the knowledge of McRib lovers and online media that allowed for custom messaging for local markets. We asked our fans to submit their own McRib legend that showed their passion for the mystical sandwich. They could be true or they could be fiction as long as they showed their passion for the McRib. People were able to vote on the best stories to be finalists and a judging panel decided whose entry was the most legendary. The winner received an all expense paid trip to Germany the McRib capital of the world where the sandwhich is served all year round and $10,000 pocket cash to ensure their trip is legendary. The winning entry was also immortalized in a motion comic trailer that was showcased on all McDonald's digital properties. Finally, we collaborated with PR to capitalize on McRib influencers and conceive a launch event in Times Square to amplify the buzz of the campaign. All in all, I think we put the pork in playa. [cue pig squealing here] Associate Creative Director The Legends of Mcrib Trailer iAd The iAd invited the user to test their knowledge of McRib trivia, view the trailer, download desktops and locate their nearest McDondald's to try a sandwich. <img src="http://payload.cargocollective.com/1/0/18337/1418944/iad.jpg" width="640" height="347" width_o="700" height_o="380" src_o="http://payload.cargocollective.com/1/0/18337/1418944/iad_o.jpg" data-mid="6971169" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/18337/1418944/mcrib1.jpg" width="640" height="637" width_o="700" height_o="697" src_o="http://payload.cargocollective.com/1/0/18337/1418944/mcrib1_o.jpg" data-mid="6939151" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/18337/1418944/mcrib2.jpg" width="640" height="637" width_o="700" height_o="697" src_o="http://payload.cargocollective.com/1/0/18337/1418944/mcrib2_o.jpg" data-mid="6939152" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/18337/1418944/mcrib3.jpg" width="640" height="637" width_o="700" height_o="697" src_o="http://payload.cargocollective.com/1/0/18337/1418944/mcrib3_o.jpg" data-mid="6939153" border="0" align="left"/> McRib Campaign Launch Event Influential bloggers and McRib superfans, such as the guy who built the McRib locator, were invited to the event to experience the Legends campaign firsthand. They were able to sample the sandwich and record their own legends live as well as meet people who share the same passion for the beloved sandwich. <img src="http://payload.cargocollective.com/1/0/18337/1418944/1.jpg" width="500" height="348" width_o="500" height_o="348" src_o="http://payload.cargocollective.com/1/0/18337/1418944/1_o.jpg" data-mid="6979152" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/18337/1418944/2.jpg" width="500" height="358" width_o="500" height_o="358" src_o="http://payload.cargocollective.com/1/0/18337/1418944/2_o.jpg" data-mid="6979153" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/18337/1418944/3.jpg" width="500" height="332" width_o="500" height_o="332" src_o="http://payload.cargocollective.com/1/0/18337/1418944/3_o.jpg" data-mid="6979154" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/18337/1418944/4.jpg" width="500" height="332" width_o="500" height_o="332" src_o="http://payload.cargocollective.com/1/0/18337/1418944/4_o.jpg" data-mid="6979155" border="0" align="left"/>{image 9}<img src="http://payload.cargocollective.com/1/0/18337/1418944/6.jpg" width="500" height="332" width_o="500" height_o="332" src_o="http://payload.cargocollective.com/1/0/18337/1418944/6_o.jpg" data-mid="6979159" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/18337/1418944/7.jpg" width="500" height="332" width_o="500" height_o="332" src_o="http://payload.cargocollective.com/1/0/18337/1418944/7_o.jpg" data-mid="6979160" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/18337/1418944/8.jpg" width="500" height="332" width_o="500" height_o="332" src_o="http://payload.cargocollective.com/1/0/18337/1418944/8_o.jpg" data-mid="6979161" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/18337/1418944/9.jpg" width="500" height="231" width_o="500" height_o="231" src_o="http://payload.cargocollective.com/1/0/18337/1418944/9_o.jpg" data-mid="6979164" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/18337/1418944/10.jpg" width="500" height="316" width_o="500" height_o="316" src_o="http://payload.cargocollective.com/1/0/18337/1418944/10_o.jpg" data-mid="6979167" border="0" align="left"/> Animating the Winning Entry Congratulations to Sawyer F. for submitting the winning entry. His story was then turned into a an animated comic that features his own voice over. View the original entry here. .project_thumb{display:none;} The legend is back and we're the ones who did it! For the first time since 1994, McDonald's launched the beloved McRib sandwich on a national scale. In just four...