Platform Design

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UFC FIGHT PASS

The Ultimate Fight Championship is a sports organization with a rich legacy, tons of content, and a dedicated fanbase. With the relaunch of Fight Pass, it was our job to connect the fans to the content they craved. Our team redesigned the experience from soup to nuts focusing not only on the best viewing experience, but also novels ways to explore the library, access fighter info, and interact with the brand.

Role

Creative Director

Executive Creative Director

MDavid Low

Design Director

Mike Wilgus

UX

Rebecca Henderson
Bridget Hapner

Writer

Ken Cellak

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