Brand AI

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ROSE THE RESIDENT MISCHIEF-MAKER

Rose is the digital concierge of The Cosmopolitan of Las Vegas. We developed her over the course of 5 months and deployed her as The Resident Mischief-Maker of The Cosmopolitan. The creative team developed a rich personality for her that truly embodied that brand ethos Just the Right Amount of Wrong.

Role

Creative Director

Executive Creative Director

Matt Marcus

Writers

Mikinzie Stuart
Haley Banks
Peter Toutant

UX

Rebecca Henderson
Bridget Hapner

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