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BIG BREAKFAST IN A LITTLE BISCUIT

Frosted Mini Wheats was looking for a social engagement program that would raise its profile among an adult target market. We came up with a campaign that set the brand’s ‘spoke-biscuit’, Mini, off on self-made adventures with the attempt to show he is a big breakfast in a little biscuit. The team developed three animated videos in a quirky adult cartoon style which would play out on Frosted Mini Wheat’s Facebook and Youtube channel. It showed a whole other side to the biscuit you see on TV–a less polished, more raw version of the brand that really resonated with our target audience

Role

ACD/Creative Lead

Art Director

Mark Wetzel

Writer

Josh Koenig

Animator

Shane Swinnea