Platform Design

MCDONALDS.COM

Reinventing a cultural icon online was no easy task, and we had to do it in a way that was approachable, delightful, and relevant to today’s needs. The McDonalds.com that we launched featured easy-to-find and customizable nutritional information, new paths to explore food, and a flexible platform to house promotions and company initiatives. It was a major step towards corporate transparency for the brand in an
honest, authentic way.