Platform Design

mcdonalds_logo
TCOLV_logo

MCDONALDS.COM

Reinventing a cultural icon online was no easy task, and we had to do it in a way that was  approachable, delightful, and relevant to today‚Äôs needs. The McDonalds.com that we launched featured easy-to-find and customizable nutritional information, new paths to explore food, and a flexible platform to house promotions and company initiatives. It was a major step towards corporate transparency for the brand in an
honest, authentic way.

Role

ACD/Design Lead

Creative Director

Suzanne Michaels
Andrzej Szymczak

UX

Sam Spicer

Writer

Cate Venter

Platform Director

Justin Hood

McD_home
McD_pages
McD_sandwichlanding
McD_angusdetail
McD_mobile