Integrated Campaign

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BEHIND CLOSED DOORS

In 2018, I lead the launch of a campaign for The Cosmopolitan of Las Vegas called Behind Closed Doors. It’s a campaign that invites consumers to take a peek behind the doors of The Cosmopolitan to explore tales of mischief and revel in the thrill of the unexpected. It was the brand’s first-ever integrated campaign and was also the first one tied to a business need–to drive awareness of the 120 million dollar room redesign.

Role

Creative Director

Executive Creative Directors

Matt Marcus
AJ Hassan

Art Director

Natalia Fredericks

Writer

Mikinzie Stuart

Content Producer

Julie Benevides

VFX CD

James Dick

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