Image
Top
Navigation

UFCtv.com Redesign

An Entertainment Knockout

 

The UFC has come a long way from the days of dirty fighting and WWF-esque dramatics. It’s become a sophisticated sport with legions of dedicated fans and they needed a new platform to showcase their athletes. The Ultimate Fighter Championship tasked us to come up with a viewing platform that would let viewers get up close and personal with the athletes, be immersed in the fights, and learn about the different premium products offered to consumers. It was a kick ass project to say the least.

Creative Director

Visual Direction 1

ST-Bantam-v2

 

Visual Direction 2

ST-Heavy-v2

 

Site – Home

03_Landing_FightPass

 

Site – Viewer

UFC_bout

 

Site – Athlete Profile

UFC_fighterprofile

 

Site – Fight Library

UFC_fightlibrary

 

Site – Shows

UFC_showlanding