Frosted Mini Wheats was looking for a social engagement program that would raise its profile among an adult target market. We came up with a campaign that set the brand’s ‘spoke-biscuit’, Mini, off on self-made adventures with the attempt to show he is a big breakfast in a little biscuit. The team developed three animated videos in a quirky adult cartoon style which would play out on Frosted Mini Wheat’s Facebook and Youtube channel. It showed a whole other side to the biscuit you see on TV. Bonus: some people thought we were high.
Associate Creative Director / Creative Lead